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Maïmouna Diop

Maïmouna Diop

Strategy Consultant - Communications, Development & Innovation

Advocacy
Communications
Outreach
PR & Events
Sustainable Development
Consultant Open to opportunities
I am an independent strategy consultant with full expertise in marketing communications, research and business development. I work with entrepreneurs, SME's and large companies, with businesses and projets which generate high positive impact.

I help my clients to conceive and develop their marketing and corporate communications strategies, to gather actionable insights and to define their positioning and messages towards their audience groups.

I have 11 years of successful experiences in communications and strategic consulting. I have hands-on and solid experiences throughout Europe and Africa, where I managed and implemented various strategic and innovative projects locally.

Solid credentials with brands operating in diverse sectors such as finance, impact investing, social and solidarity economy, renewable energies and technology.

Please do not hesitate to contact me to share your current projects, business challenges and needs. I would be happy to help create tailor-made solutions to achieve communications and development objectives.

PR & Communications Consultant

Kabakoo Africa
Since September 2019
  • Development and Structuration of Communications Strategy
  • Fundraising Strategic Planning & Executions
  • Partnership building with Foundations
  • Media & Investor Relations

Consultant - Advocacy & International Development

Social Builder
Since August 2019
  • Advised on Corporate Communications Strategy
  • Development on International Positioning & Partnerships Strategy
  • Identified Speaking Opportunities
  • Wrote Whitepapers & Advocacy Content

Marketing Consultant

Truphone
May 2019 to June 2019
  • Developed Marketing Launch Strategy in France
  • Designed Brand Platform
  • Advised on PR Strategy

Communications & Public Relations Consultant

Change.org France
March 2019 to September 2019
  • Managed all PR and Communications projects
  • Conceived France Brand Communications strategy
  • Developed Employer Brand strategy
  • Policy and moderation of the platform

Media & marketing Consultant

Association Vers Paris Sans Sida - Paris Municipality
February 2019 to July 2019
  • Participated in the development of a web-series scenario
  • Developed web-series promotion and communications strategy
  • Developed campaign media plans

Head of Corporate Communications

Sunna Design
March 2018 to August 2018
Full-time
Paris, Bordeaux
  • Conceived and implemented the annual communication strategy to raise brand awareness and promote Sunna Design's range of solutions.
  • Worked on the approach to market the proprietary technological know-how (patented innovation, digital, connectivity etc) and USP's.
  • Developed and launched the company’s new website : management of designs, visuals, publication of case studies, management of SEO / SEM.
  • Produced and wrote all types of contents to promote the company : articles, press releases, online interviews etc.
  • Managed video projects to promote key solar lighting projects and applications worldwide.
  • Organized participation in key major events and international summits.
Learn more

Regional Director - Communications & Development, Africa Region

Havas Media Group, Paris
April 2014 to January 2018
Paris
France
  • Project managed and coordinated a team of 21 professionals for the implementation of global communication campaigns and initiatives worldwide.
  • Directed the definition of overall strategy and mission for private and public firms in diverse sectors (Energy, Telecom, FMCG, Finance).
  • Responsible for local agencies part of the East Africa regional scope : Kenya, Tanzania, Uganda, Rwanda and Zambia.
  • Supervised operational and financial performance of local agencies : management and monitoring of annual budgets, targets and P&L.
  • Developed and implemented annual strategic plans : definition of vision, mission, priorities and development / priority goals.
  • Led New Business and partnership strategies.
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Media & Brand Manager

Wavemaker Global (Formerly MEC Global)
September 2010 to September 2013
Londres
United Kingdom
  • Responsible for driving and implementing business and marketing strategy for BlackRock and iShares, the leading asset management group in terms of AUM.
  • Developed cross-platform campaign strategies across offline, digital, social and emerging platforms to raise brand profile and awareness in EMEA.
  • Led and coordinated 10 implementation teams in Europe.
  • Built solid partnerships with reputed global media corporations such as The Financial Times, The Economist, Wall Street Journal, Bloomberg etc.
Learn more

International Account Executive

Ptarmigan Media Ltd
September 2008 to September 2010
London
United Kingdom
  • Advised global fund and asset management groups such as BlackRock, F&C Investments, JP Morgan and Aberdeen.
  • Implemented media campaigns in France, The Netherlands, Italy and Spain.
  • Wrote whitepapers and analysis reports on target audience groups behaviours and media consumption, particularly for IFA's, wholesale fund managers and pension fund managers.
  • Negotiated advertising premium positions and preferential rates with UK and pan-regional media vendors (The Financial Times, Bloomberg, The Economist, Wall Street Journal).
Learn more

Events Coordinator

Altitude
January 2008 to August 2008
Temporary Work
London
  • Worked with clients to organize corporate events and press conferences on behalf of clients from diverse sectors.
  • Produced press releases and managed relationships with PR agencies and journalists to maximize editorial coverage.
  • Handled relationships with contracted suppliers and in charge of temporary staff recruitment
Learn more
  • Strategic Planning
    Expert
  • Strategic Communications
    Expert
  • Press Releases and Materials
    Expert
  • Writing of articles and interviews
    Expert
  • Press Relations
    Expert
  • Media Planning & Buying
    Expert
  • Advertising
    Expert
  • Brand Strategy
    Expert
  • Translations
    Expert
  • Marketing Research
    Expert
  • Data Collection & Analysis
    Expert
  • Entrepreneurship
    Expert
  • Innovation
    Advanced
  • Leadership Development
    Expert
  • Project Management
    Expert
  • Team Management
    Advanced
  • Financial Modeling
    Advanced
  • Budget Management
    Advanced
  • International Culture
    Expert
  • French: mother tongue
    Expert
  • English (fluent)
    Expert
  • Spanish
    Advanced
  • Italian
    Good
  • Wordpress
    Advanced
  • Word, Excel, Powerpoint
    Expert
  • InDesign
    Advanced
  • Photoshop
    Good
  • Illustrator
    Expert

Master in International Business & Affairs

University Paris XII, France

September 2007 to July 2008

Bachelor in Foreign Languages Applied to International Affairs

University of Rouen

September 2003 to July 2007
Languages : English, Spanish and Italian
Speciality in International Affairs
  • Digital For The Planet is the first global Earth project dedicated to digital ecology. It aims to help citizens and organizations to conduct digital and sustainability transitions.
  • Role Model for Rêv'Elles, an organization looking to empower teenage girls through coaching and mentoring.
  • Collaboration with the association "Vers Paris Sans Sida"
  • Backpacked in South America during 6 months in 2013/2014.
  • Traveled throughout Europe, Asia and Africa for leisure and work.
  • Photography
  • Drums
  • Modern Art
  • Music
  • Writer contributor for magazines